OOOH YEAH! NEW WWE BRANDING AND PACKAGING STYLE GUIDE FLYING IN FROM THE TOP ROPE!

When Mattel tagged us in to develop the Branding and Packaging Design and Style Guide for WWE’s 2024 core line, we knew we had to bring the no-holds-barred thunder. Our challenge? To deliver the raw energy of WWE right into the hands of both young enthusiasts and seasoned collectors.

With TMNT packaging and branding, we’ve taken the essence of combat sports and transformed it into a visual spectacle that captures the imagination of fans worldwide.

Picture this: spotlights blazing, adrenaline pumping, and the crowd roaring. With the WWE Packaging Style Guide, we crafted an experience—a powerbomb of visual storytelling. In the WWE, Superstars reign supreme, so we made sure their faces and names take center stage. And every Superstar leaps off the shelves with jaw-dropping visuals.

A POWERHOUSE TEAM

Our powerhouse team established a brand identity that’s as versatile as a WWE superstar.  From the canvas of brand colors and fonts to the electrifying design elements, we left no turnbuckle unturned. With the signature WWE Superstar key art leading the charge, Mattel’s products are ready to enter the ring of consumer consciousness and emerge victorious every time!

The signature WWE Superstar key art is not just a visual—it’s a declaration of intent. It leads the charge, like the Superstars themselves. Ready to grapple with the consumer’s attention and pin it down for the three-count? Mattel’s products, emblazoned with our designs, are not just ready to enter the ring of consumer consciousness—they’re poised to take the championship belt.

With McHale Design’s TMNT packaging and branding, every product release is a WrestleMania moment. An experience destined to emerge victorious in the marketplace. We invite you to step into the ring with us—where branding is not just seen, but felt; where your product doesn’t just compete, it dominates. Let’s make your brand the undisputed champion of the toy aisle.