Who We Are

We are Branding & Packaging design experts.

DESIGN THAT LEADS. STRATEGY THAT CONVERTS. For over 40 years, we've helped global brands and ambitious startups turn products into icons. Our strategic branding and packaging design create lasting connections, drive consumer engagement, and position your brand for market leadership.

DESIGN THAT LEADS. STRATEGY THAT CONVERTS. For over 40 years, we've helped global brands and ambitious startups turn products into icons. Our strategic branding and packaging design create lasting connections, drive consumer engagement, and position your brand for market leadership.

How we do it

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Map icon

Map

Analyze your objectives and define the pathway to success.

Create icon

Create

Leverage strategic insights and creative expertise to develop compelling stories.

Harmonize icon

Harmonize

Ensure brand consistency across every touchpoint for seamless recognition.

Trusted By:

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The McHale team always delivers the best in creative packaging solutions on target for our consumers. They create innovative work, accomplished on time with excellent results.

D. CANON, MOOSE TOYS

Their attention to detail, creative expertise and project management have been first class. Far Out Toys could not wish for a better creative partner and we continue to count on Joe and the team to help fuel our growth.

S. WALDRON, FAR OUT TOYS

We have been working with McHale Design for over 4 years now and everyone on their team is an absolute delight as well as some of the smartest, and most talented people we have ever worked with.

D. GAZ, THE BUREAU OF SMALL PROJECTS

We have worked with the McHale team for 20+ years. They are passionate, creative, detailed and deliver quality work.

M. ADAMSEN, PLAYMATES TOYS

McHale is at the top of my list. I would recommend their services for the level of professionalism they deliver and the quality of the product they create.

J. BAXLEY, WALMART

We were able to stand out from our competition thanks to their creative insight and ingenuity.

C. FLECKER, MATTEL

Case study

A MONSTER IN THE MAKING

Our approach to branding goes beyond
aesthetics; it's about crafting an immersive
experience. With meticulous attention
to detail, we developed a captivating
brand story for Godzilla Vs Kong.

Learn More
Several blue pencil sketches of Godzilla vs Kong toy packaging concepts are spread out on a wooden desk. The sketches show different box shapes and layouts, each labeled with Godzilla vs Kong and Godzilla. An electronic tablet displays one of the sketches. The scene feels creative and energetic, suggesting a design brainstorming session.
About us

ABOUT US

OUR STORY

Born in 1985 and shaped by early partnerships with Mattel and Playmates Toys, our agency brings decades of passionate, process‑driven brand building to any industry. We treat your brand like our own—flexible, strategic, and fully committed to helping it thrive.

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Watch Our Video

Contact us for a quote

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