B-DAMAN

B-DAMAN D-RIGHTS From TV to Toy Shelf… When Japan’s D-rights needed to create a style guide for the hot boy’s property, B-Daman, they tapped the kids’ entertainment branding experts, McHale…

TMNT MOVIE

TMNT: Out of The Shadows PLAYMATES TOYS worked closely with McHale Design to help fill the toy aisle and feed the frenzy that’s led retailers like Walmart to stock their shelves with over 600 items.

PET PARADE

Branding With Global Reach Multi-year client Giochi Preziosi called upon McHale Design to brand their puppy-rific new line of mechanical pet toys for a European launch. The comprehensive brand strategy…