Youth Entertainment Branding for Tales of Ladybug & Cat Noir

Introduced in France and South Korea, ZAG Heroez property Miraculous quickly grew an international fan-base via Nickelodeon, Netflix, the Disney Channel and Youtube. To capitalize on the animated series’ surging popularity, Playmates Toys approached youth entertainment branding specialists, McHale Design to help develop a cohesive packaging identity celebrating the show’s vibrant visual style. The results? A GDUSA American Package Design Award!

Working closely with Playmates Toys, we produced packaging design highlighting the personality of each character while reinforcing a unified visual front. We leveraged a deep catalog of resources to create bold, bright and engaging graphics that enhanced dynamic product pack-out.

At McHale Design, we specialize in youth entertainment branding that captures the imagination and embodies the spirit of adventure. We developed packaging design for Miraculous which is a symphony of luminous effects, vibrant patterns, and rich textures. Branding elements all harmoniously blend to reflect the magical vivacity of the show’s animation. We don’t just create a brand; we ignite a spark that resonates with the spunk of teen spirit.

Our branding is a celebration of youth, courage, and friendship. It’s about creating a connection that goes beyond the visual, tapping into the emotional heartbeat of the audience. With a wealth of enthusiastic character illustrations, our packaging doesn’t just showcase a product; it brings it to life with youthful, boundless energy.

In youth entertainment branding, we understand the power of storytelling. Our designs are not just seen; they’re felt. They evoke a sense of wonder and excitement. They reaffirm positive themes that speak directly to the hearts of teens everywhere. Whether it’s a daring quest or a moment of triumph, our branding encapsulates those experiences in every curve and color.