Branding • Style Guide • Packaging

Walmart branding package design

Adventure comes in many forms! Blasting targets with water or foam darts. Racing to the rescue in a Fire Truck. Or to the finish line in a Formula One racecar.  We’ve got you covered. Walmart asked McHale Design to create branding package design for their premier private label boys toy brand. A Style Guide with versatile logo, dynamic patterns, and an easily adaptable modular trade dress system allowed for diverse packaging applications. The brand redesign resulted in a powerfully unified shelf presence in the toy aisle.

At McHale Design, we’ve honed our craft to ensure that every package we create for Walmart’s brand not only stands out but also communicates with unmistakable clarity.

Aiming for Clarity

Our portfolio for Adventure Force is a testament to our expertise. We’ve created a dynamic branding hierarchy that spotlights the exhilarating fun of each toy. Our use of coordinated pattern colors delineates different segments, making the product leap off the shelf. By streamlining feature callouts and employing angular designs, we amplify the sense of motion, ensuring the toy remains the star of the show.

Our design philosophy is straightforward: highlight the action, spotlight the fun, and let the product take center stage. We’ve honed a clear branding hierarchy that captivates and stimulates. The pattern colors we select aren’t just random; they’re a strategic choice to ensnare the consumer’s gaze. And with the simplification of feature callouts, coupled with the clever use of angles, we accentuate movement, propelling the toy to the forefront of attention.

This isn’t just about looks; it’s about forging a bond between the product and the potential buyer. It’s about sculpting an encounter that starts the instant the packaging catches your eye. With McHale Design, your product isn’t merely encased; it’s showcased, heralding an adventure of imagination and excitement. When our work culminated in the GDUSA American Package Design award, it wasn’t just a win for us—it was a win for every brand that dreams of standing out in a crowded marketplace. Choose McHale Design, and let’s embark on this creative journey together.