SERVING MUTANT MAYHEM SINCE 2011!

The Ninja Turtles are back in a brick-breaking, sewer-ozing, total “Mutant Mayhem” theatrical reboot! For over a decade, McHale Design has been producing shell-popping TMNT branding and package design for this iconic ’80’s brand. So it’s time again to gear up to help develop the hottest toy of the year!

Our approach to TMNT packaging and branding is a blend of nostalgia and innovation. We channel the Turtles’ fearless attitude and brotherly camaraderie into every design, creating packaging that stands out on the shelves and calls out to the inner child of every customer. We pay careful attention to maintaining the rich visual identity of the brand, ensuring consistency and vibrancy across all platforms.

At McHale Design, we understand and respect the TMNT legacy, after all, it’s a portal to a universe teeming with action, humor, and the timeless message of friendship.

TIRE SCREECHING ACTION

Enhanced hero photos along with customized graffiti-style callouts ensure these feature-rich vehicles pop off the shelves.

We SNEAK IN SOME TMNT branding package design FOR AN AMAZON EXCLUSIVE*

For an extraordinary Amazon exclusive, this “Be A Ninja” shoebox concept is inspired by retro sneakerhead culture. A slide-on O-sleeve creates high-end collectability while also serving as a functional toy storage box.

The Be A Ninja Playset is a testament to our expertise in capturing the essence of nostalgic youth and rebellion. The packaging comes alive with dynamic illustrations, bold colors, and retro elements that turn unboxing into an experience. It’s not just about selling a product; it’s about selling a piece of the Turtles’ world, complete with the thrills and spills of their adventures.

We were delighted and honored to win a GDUSA Graphic Design award.