Who We Are

We are Branding & Packaging design experts.

DESIGN THAT LEADS. STRATEGY THAT CONVERTS. For over 40 years, we've helped global brands and ambitious startups turn products into icons. Our strategic branding and packaging design create lasting connections, drive consumer engagement, and position your brand for market leadership.

TMNT Mutant Mayhem Playmates Toys Monsterverse Playmates Toys WWE Mattel Miraculous Playmates Toys Photography Walmart Sonic the Hedgehog Sega America Play Day Walmart Adventure Force Walmart Honey Bee Acres Sunny Days Social Media Assets Scribble Stuff Mattel-Mega Brands Spark Create Imagine Walmart

Playmates Toys

Playmates Toys

Mattel

Playmates Toys

Walmart

Sega America

Walmart

Walmart

Sunny Days Social Media Assets

Scribble Stuff

Mattel-Mega Brands

Spark Create Imagine

Walmart

How we do it

Watch our video

Map

Analyze your objectives and define the pathway to success.

Create

Leverage strategic insights and creative expertise to develop compelling stories.

Harmonize

Ensure brand consistency across every touchpoint for seamless recognition.

Trusted By:

We have worked with the McHale team for 20+ years. They are passionate, creative, detailed and deliver quality work.

M. ADAMSEN, PLAYMATES TOYS

We have worked with the McHale team for 20+ years. They are passionate, creative, detailed and deliver quality work.

J. ADAMSEN, PLAYMATES TOYS

We have worked with the McHale team for 20+ years. They are passionate, creative, detailed and deliver quality work.

K. ADAMSEN, PLAYMATES TOYS

We have worked with the McHale team for 20+ years. They are passionate, creative, detailed and deliver quality work.

F. ADAMSEN, PLAYMATES TOYS

What we do

What We Do

BRANDING & PACKAGING DESIGN:
we are passionately committed to
growing the biggest brands in youth
entertainment for the largest
companies in the world.

See How

A monster in the making

A Monster in the Making

Our approach to branding goes beyond
aesthetics; it's about crafting an immersive
experience. With meticulous attention
to detail, we developed a captivating
brand story for Godzilla Vs Kong.

Learn More

Several blue pencil sketches of Godzilla vs Kong toy packaging concepts are spread out on a wooden desk. The sketches show different box shapes and layouts, each labeled with Godzilla vs Kong and Godzilla. An electronic tablet displays one of the sketches. The scene feels creative and energetic, suggesting a design brainstorming session.